Jaipur, 15 July: His Highness Maharaja Sawai Padmanabh Singh of Jaipur, in collaboration with Teamwork Arts, the renowned producer of the iconic Jaipur Literature Festival, has announced the inaugural edition of ‘The Jaigarh Heritage Festival’. The festival is slated to take place at the stunning Jaigarh Fort from 27th-29th December 2024. The announcement was made during a press conference held today at the City Palace, Jaipur.
Sanjoy K. Roy, Managing Director of Teamwork Arts, expressed his enthusiasm, stating, “Teamwork Arts, the producers of the world’s largest literary gathering—the annual Jaipur Literature Festival—is thrilled to present the Jaigarh Heritage Festival in collaboration with His Highness Maharaja Sawai Padmanabh Singh. Our dedication to promoting Indian arts, culture, literature, and built heritage remains steadfast. We continue to celebrate and showcase performing and visual arts on grand platforms. Join us in this new endeavour to elevate Jaipur's cultural landscape and heritage even further."
His Highness Maharaja Sawai Padmanabh Singh shared his thoughts, saying, “With the launch of the Jaigarh Heritage Festival, we celebrate Jaigarh's significance as one of Rajasthan’s oldest and most prominent medieval fortresses, along with my family’s unwavering commitment to promoting the arts, culture, and heritage of Jaipur and the entire Dhoondhar region. This festival will not only highlight the rich history and traditions of the region but also bolster Jaipur as India’s most prominent tourist destination. Join us in celebrating the regal splendour and vibrant heritage that make Jaipur one of the world’s leading cultural beacons.”
The majestic Jaigarh Fort, which dates back to the 18th century and overlooks the rugged ramparts of the Amer Fort complex, will serve as the venue for the festival. This fort, which holds significant historical importance as part of the heritage of the erstwhile Jaipur royal family, will provide a picturesque backdrop for the festival. The event will feature performances by a diverse line-up of artists specialising in folk, classical, and contemporary music. Additionally, the festival will highlight Rajasthan’s rich heritage, history, and culture through various activities, including conversations, heritage walks, workshops, a crafts bazaar, sound and light shows, and a showcase of exotic local cuisine. Attendees will have the opportunity to experience a unique musical journey within an ancient fort while savouring its regal splendour.
The announcement of the Jaigarh Heritage Festival is a significant boost to Rajasthan’s tourism sector, opening new avenues for tourism and related ventures. Incredible Life Academy appreciates the festival's role in promoting tourism and is geared to support the industry by providing requisite talent. The Academy offers programs designed to enhance the skills of local youth in tourism and hospitality, ensuring they are well-prepared to contribute to the region's growing tourism sector.
Similarly, Sterling Vacations supports tourism and tourism ventures by offering exceptional travel experiences and curated itineraries that highlight the best of Rajasthan's rich heritage and scenic beauty. The collaboration between Incredible Life Academy and Sterling Vacations aims to fill gaps in tourism infrastructure and skill development, fostering a holistic approach to the growth of Rajasthan's tourism industry.
Teamwork Arts has consistently striven to promote Jaipur as a vibrant cultural hub through its high-profile events and initiatives. Renowned for organising the Jaipur Literature Festival, which has grown to become one of the largest literary festivals in the world, the group has showcased the city's rich cultural tapestry to an international audience. Their commitment to the arts is evident in their efforts to create platforms celebrating literature, music, theatre, and visual arts. Over the years, they have made significant contributions to the sector by fostering artistic expression, supporting local and international artists, and engaging diverse communities. These efforts have not only enhanced Jaipur's cultural landscape but also positioned the city prominently on the global cultural map. With the launch of the Jaigarh Heritage Festival, their mission to highlight Jaipur's unique heritage and promote it as a premier destination for cultural tourism continues.
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